brand personality การใช้

• Identity brands target to facilitate character recognition by connecting to brand personalities.
• It was Metzner who put together what she calls the brand personality.
• In turn color affects perceived brand personality and brand personality affects purchasing intent.
• In turn color affects perceived brand personality and brand personality affects purchasing intent.
• "She's upbeat and energetic, all the things that fit our brand personality ."
• A follow up study tested the effects of perceived brand personality and purchasing intentions.
• Five personality traits are used as a brand personality identification method for sports teams.
• It's that extra bit of hipness that helps define the Pepsi brand personality ."
• A strategic branding company committed to build distinctive brand personality through creativity with strategy.
• Our brand personality is based on service that is : Expert, Responsible, Active, and Strong
• Recent work in marketing has shown that color can be used to communicate brand personality.
• Brand personalities form charismatic attitude that would trigger positive emotional response towards the brand . "'vii.
• "We're looking for business-driving, motivating advertising which is consistent with our brand personality, " he said.
• "It's got a distinctive brand personality and it's performing well in areas where it's available ."
• But we are OK with letting an engine like the Hemi define our brand personality ."
• In a global analysis of brands, Aaker and her colleagues revealed two novel brand personality dimensions.
• "He's given the brand personality, " said Milone.
• The Red, Blue and Green categories have also been used in marketing through research about Brand Personality
• Brand personality or celebrity endorsement is considered as an effective form of advertising ( Aaker, 1996 ).
• It was very consistent with our brand personality, to be very irreverent and do the unexpected for our customers.